qlearly is the future of our decisions about water.
Our goal is to create the next generation of mindful consumers through a web-enabled QR code found on their favourite locally produced drinks.
Through partnerships, qlearly places its signature QR code on the cans/bottles of water-responsible beverages. This is beneficial for the local beverage company because consumers are often attracted to businesses who support sustainability. It's also beneficial for qlearly, which gains more recognition as more consumers interact with the codes, and collects a small portion of beverage sales.
By scanning a qlearly code on their drink, the customer can learn how much water in total was used to create the product in their hand (virtual water consumption). They can also compare the environmental impact of their product against an industry average. This makes them feel good about their choice, and makes them more likely to purchase products with qlearly codes in the future.
qlearly collects a portion of sales whenever a consumer scans a code. 50% is collected as profit, but 50% can be donated to water initiative/charity of the consumer's choice. This empowers the consumer and makes them feel that they are taking action on an important issue. This drives even more consumers towards the interactive and rewarding qlearly web-app.
As consumers realize the importance of their purchases, they will become more interested in water-responsible products which are branded with a qlearly code. This gives us the opportunity to become a profitable authority in the beverage industry, while benefitting our partner businesses' sales and image.
In the future, qlearly's concept and web-app could be applied to countless other types of products. As qlearly grows, certain eco-friendly clothing, food, etc. manufacturers may become interested in obtaining a qlearly code. Through these partnerships, qlearly has the potential to become a massively profitable company which promotes environmental stewardship.
qlearly is not currently associated Steam Whistle Brewery or Ice River: logos are used only for demonstration.